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Transparent Forecourt Pricing

Predictable & Transparent Pricing Plans

An annual company licensing fee ($1,000 – $5,000) covers your white-label portals and mobile apps, paired with flexible per-station subscriptions ($50 – $120/mo) and volume-tiered active card fees.

Forecourt Deployment Plans

Two Purpose-Built Forecourt Models

Every station is unique. Pick the plan engineered for your commercial objectives.

Just Loyalty

Engineered for retail motorist retention and c-store basket size.

Station Retention Pack
$50/ station / month
Billed annually at $600/station/yrSave 28%
Billing Architecture:
Charged per station only • $0 card fees
✓ $0 Card Fees — Unlimited loyalty cards & phone accounts free.
Core Capabilities Included:
Points per litre & fuel spend engine
Bronze, Silver & Gold loyalty tiers
Instant point redemption at the pump & c-store
Attendant Android POS loyalty app
Customer web portal & balance check
Promotions, cashback & SMS campaigns
Real-time station loyalty analytics
Fast rollout in 5–10 business days • 100% White-Label
★ Complete Suite — Loyalty + Prepaid + Postpaid

Complete Fuel Card Suite

Engineered for commercial fleets, corporate credit lines & prepaid float.

Loyalty + Prepaid + Postpaid
$90/ station / month
Billed annually at $1080/station/yrSave 25%
Billing Architecture:
Charged per station + tiered active card fee (Prepaid & Postpaid)
+ Tiered Active Card Fee: $0.50 – $1.50 / active card / month
0-100: $1.50 • 101-500: $1.00 • 501-1,000: $0.75 • >1,000: $0.50 (Inactive cards are $0)
Core Capabilities Included:
Everything in Just Loyalty plan
Prepaid fleet wallets (Mobile money & card top-ups)
Postpaid corporate credit with billing cycles
Vehicle tank capacity & fuel grade locking
Region corridor & shift time controls
NFC Cards, Dynamic/Static QR & Phone PIN
Automated consolidated tax invoices
Optional Pump Automation, Tank ATG & Tax Invoice connector
Fast rollout in 5–10 business days • 100% White-Label

Phuel's Fair Active-Card Billing Guarantee

Unlike traditional card processors that bill recurring monthly maintenance fees on every issued card, Phuel never charges for dormant, lost, or seasonal fleet cards. You only pay for cards that actually conduct a fuel transaction during that specific billing cycle. Pure loyalty users remain 100% free of card fees on both plans.

Platform Foundation

Annual Company Licensing Fee

$1,000 – $5,000/ company / year

Annual platform licensing fee per company, depending on the level of white-labeling and features to be used.

The 4 Core Software Applications Included:
Admin PortalHeadquarters

Central operations portal for headquarters: multi-station surveillance, corporate client management, float approval, reconciliation, and automated electronic tax invoicing.

Custom White-Labeled
Customer PortalFleet Clients

Dedicated web dashboard for corporate fleet managers and motorists to view real-time card balances, set vehicle daily limits, and download consolidated VAT tax statements.

Custom White-Labeled
Customer AppDriver iOS & Android

Mobile application for drivers and cardholders with dynamic rotating QR passes, mobile money wallet top-ups (M-Pesa, Airtel), points balance tracking, and station locator.

Custom White-Labeled
Station AppForecourt Attendants

Forecourt attendant Android POS app supporting 1-second NFC tap-and-fuel, optical QR scanning, secret PIN validation, offline caching, and instant thermal receipt printing.

Custom White-Labeled
Branding Depth

How White-Label Licensing Tiers Scale ($1,000 – $5,000/yr)

Choose the degree of brand customization that aligns with your fuel marketing presence:

Essential White-Label
$1,000 / year

Standard brand customization with company logo, custom forecourt receipts, and core web management portal.

Most Popular
Advanced White-Label
$2,500 / year

Comprehensive branding across Admin Portal, Customer Portal, Station App, and custom domain URL setup.

Full Enterprise White-Label
$5,000 / year

Complete bespoke white-label ecosystem including dedicated iOS and Android Driver Apps published under your developer accounts, custom brand assets, and priority SLA.

Prepaid & Postpaid Accounts

Active Card Volume Discount Tiers

Card fees only apply to actively transacting commercial cards on the Complete Fuel Card Suite. Pure loyalty members and inactive cards are always $0.

Tier 1

0 – 100 cards

$1.50/ active card / mo

Entry fleets and starter accounts

$0 if card is inactive
Tier 2

101 – 500 cards

$1.00/ active card / mo

Mid-sized commercial fleets and regional transport

$0 if card is inactive
Tier 3

501 – 1,000 cards

$0.75/ active card / mo

Large commercial carriers and municipal fleets

$0 if card is inactive
Tier 4

Above 1,000 cards

$0.50/ active card / mo

National logistics networks and corporate enterprise

$0 if card is inactive
Loyalty is Always Free: Retail motorists enrolled in customer loyalty have $0 card fees regardless of member count.
Exhaustive Feature Matrix

Side-by-Side Plan Comparison

Detailed functional breakdown across pricing figures, security rules, forecourt hardware, and reporting capabilities.

Platform Feature
Just Loyalty
Complete Suite

Core Pricing & Fee Architecture

Station Monthly SubscriptionKey Difference

Per station forecourt software subscription fee.

$70/mo ($50/mo billed annually)
$120/mo ($90/mo billed annually)
Annual Company Platform LicenseKey Difference

Annual licensing fee per company covering white-labeling, Admin Portal, Customer Portal, Customer App & Station POS App.

$1,000 – $5,000 / year
$1,000 – $5,000 / year
Active Card Maintenance FeeKey Difference

Billed per active transacting prepaid/postpaid card per month (0-100: $1.50, 101-500: $1.00, 501-1000: $0.75, >1000: $0.50). Inactive cards are $0.

$0 (Unlimited cards free)
$0.50 – $1.50 / active card
Customer Loyalty & Points Engine

Earn points per litre dispensed or total currency spent on fuel.

Tiered Membership (Bronze, Silver, Gold)

Automatic status progression based on visit frequency and consumption.

Instant Nozzle & C-Store Point Redemption

Attendants redeem points directly against fuel or convenience store purchases.

Prepaid Fleet WalletsKey Difference

Drivers and fleet operators load funds upfront with real-time balance deductions.

Instant Mobile Money & Bank Float Loading

Direct top-ups via M-Pesa, Airtel Money, and bank transfer with instant credit.

Postpaid Corporate Credit AccountsKey Difference

Provide structured monthly credit facilities to corporate fleets and contractors.

Automated Billing Cycles & Credit Ceilings

Automatic credit caps per client with automated transaction cut-offs when exceeded.

Fleet Security & Dispensing Controls

Driver Secret 4-Digit PIN Verification

Drivers must enter their private PIN on the POS terminal before fuel unlocks.

Optional PIN
Strict 2-Factor PIN
Vehicle Tank Capacity Lock (Anti-Siphoning)Key Difference

Restricts dispensing strictly to vehicle tank size (e.g. max 65L). Blocks jerrycans.

Fuel Grade Lock (Diesel Only / Petrol Only)

Cards strictly dispense the assigned fuel type, completely eliminating misfuelling.

Station Network & Highway Corridor Geofencing

Lock fleet cards to specific franchised stations, transport corridors, or cities.

Operating Shift & Time-of-Day Windows

Restrict fueling to designated shift hours (e.g. Mon–Fri 6am–7pm). Blocks weekend theft.

Dual-Tag Vehicle Pairing (Card + Windshield RFID)

Fuel only dispenses when both the driver card and windshield tag are present.

Forecourt Identifiers & Hardware

Rugged Wireless Android Smart POS Terminal

Handheld forecourt terminal with NFC reader, QR camera, and thermal printer.

Included
Included
NFC Contactless Smart Cards

High-durability plastic smart cards with 1-second tap forecourt authentication.

Loyalty cards (Free)
Prepaid, Postpaid & Loyalty
Windshield RFID Tags & Stickers

Tamper-evident windshield tags for automatic vehicle identification.

Dynamic Rotating QR Codes

60-second time-token QR codes in driver app to eliminate screenshot fraud.

Static & Dynamic
Dynamic Rotating
Phone Number & SMS OTP PIN (Zero-Hardware)

Universal fallback allowing drivers to authenticate on any basic mobile phone.

Encrypted Offline Transaction Sync

Transactions validate and queue offline during internet cuts and sync automatically.

Invoicing, Tax Compliance & Reporting

Forecourt Instant Thermal Receipts

Printed immediately at the nozzle with station name, litres, price, and driver info.

SMS & Digital WhatsApp Receipts

Instant notification to vehicle owner or fleet controller upon completion.

Consolidated Monthly Tax InvoicesKey Difference

Automated weekly or monthly VAT tax invoices replacing hundreds of paper slips.

Vehicle-by-Vehicle Audit Ledgers

Granular logs detailing vehicle registration, odometer, litres, station, and time.

Electronic Tax Invoice Integration (Fiscal Authority)

Real-time certified fiscal receipts with QR codes compliant with statutory tax rules.

Optional add-on
Optional connector
ERP & Accounting Export (SAP, Oracle, QuickBooks)

Automated CSV/API exports to synchronize fuel consumption ledgers with corporate ERPs.

Forecourt Automation & IoT Integrations

Direct Pump Dispenser Automation

Connects directly to dispensers (Gilbarco, Wayne, Tokheim, Bennett) for automated volume capture.

Optional Add-on
Optional Integration
Automatic Tank Gauging (ATG) Inventory Probes

Connects to Veeder-Root, OPW, or Franklin probes for real-time underground fuel levels.

Optional Add-on
Optional Integration

White-Label Branding, Software Apps & Support SLA

100% White-Label (Your Brand, Logo & Colors)

Your customers only see your brand on cards, receipts, and web portals.

Admin Portal (Super-Admin Headquarters)

Central operations console for multi-station surveillance, tax invoicing, and reconciliation.

Included in License
Included in License
Customer Portal (Fleet Client Dashboard)

Corporate client self-service portal for limit settings, balances, and consolidated invoices.

Included in License
Included in License
Customer Mobile App (iOS & Android)

Driver mobile app with dynamic QR passes, mobile money top-up, and loyalty balance tracker.

Optional / Tiered
Included in Enterprise
Station POS Attendant App (Android)

Forecourt terminal software for attendants with NFC tap, QR scanning, and receipt printing.

Included in License
Included in License
Forecourt Attendant & Manager Training

Live hands-on training for station attendants, pump supervisors, and accountants.

Included
Comprehensive Included
Rapid Deployment Window

Tenant configuration, hardware provisioning, and go-live timeframe.

3 to 5 business days
5 to 10 business days
Technical Support SLA

Guaranteed support response times and dedicated account management.

Standard Support
Dedicated Account Manager & 24/7 Priority
Need custom IoT hardware integrations or multi-country currency settlement?
Strategic Fit

Which Deployment Fits Your Station Network?

Identify which model matches your operational priorities and revenue model.

Retail Consumer Focus

Choose Just Loyalty If:

You operate a retail station network where the immediate goal is retaining everyday motorists, growing convenience store sales, and defending market share against multinational fuel brands.

Your primary customers are personal car owners, commuters, taxis, and boda-bodas
You want zero ongoing card administration or active-card tracking fees ($0 card fees)
You want predictable flat billing ($50/mo billed annually or $70/mo billed monthly)
You want to reward frequent drivers with points redeemable directly at the pump
You do not offer corporate credit lines or fuel advances to logistics companies
Highest Commercial Value
B2B Fleets & Corporates

Choose Complete Fuel Card Suite If:

You supply commercial fleets, contractors, government agencies, or NGOs who demand strict anti-theft tank limits, prepaid float collection, and automated consolidated tax invoices.

You want to collect millions in upfront prepaid mobile money float before fuel is pumped
You provide corporate credit lines to enterprise fleets and need automated VAT invoicing
Corporate clients demand tank capacity locks to stop drivers siphoning into containers
You want tiered active card pricing ($0.50 – $1.50/card) where inactive cards cost $0
You want full white-label fleet cards with NFC cards, windshield RFID, and dynamic QR passes
Interactive Cost Simulation

Simulate Your Network Deployment

Adjust station count, commercial active cards, and white-label level to calculate exact monthly and annual investment figures.

Billing Cycle:

Annual billing unlocks up to 28% discount on station software subscriptions.

3 Stations
1 Station10 Stations25 Stations50+ Network
150 Active Cards
0 Cards100 ($1.50/card)500 ($1.00/card)1,000 ($0.75/card)2,000+ ($0.50/card)
Effective Tier: 101 – 500 Tier ($1.00/card)
Just Loyalty ModelFlat Station Billing
$150/ month

Station subscription: 3 × $50/mo. Cards have $0 card fees.

Station Subscriptions:$150/mo
Card Fees:$0 (Free Loyalty)
Company License:$2500/yr
✓ Annual billing saves $720/yr on stations!
Complete Suite ModelHybrid Operations
$420/ month

Stations: 3 × $90/mo + 150 active cards at $1.00/card.

Station Subscriptions:$270/mo
Active Card Fees:$150/mo
Company License:$2500/yr
✓ Annual billing saves $1080/yr on stations!

Volume discounts available for networks exceeding 10 stations. Contact our forecourt deployment team.

Clear Answers

Frequently Asked Billing Questions

Everything you need to know about our active-card methodology, company licensing, and contract terms.

The Annual Company Licensing Fee ranges from $1,000 to $5,000 per company per year. It covers your cloud tenant infrastructure, database provisioning, security updates, and the 4 primary software applications: (1) Admin Portal for headquarters operations and fiscal invoicing; (2) Customer Portal for corporate fleet managers and motorists; (3) Customer Mobile App (iOS & Android) with dynamic QR passes and wallet top-ups; and (4) Station POS App for forecourt attendants. The fee scales based on your required level of white-label branding (Essential, Advanced, or full Enterprise with custom App Store publication).
Ready to Deploy?

Deploy Phuel Card Across Your Stations in 10 Days

Schedule a 20-minute tailored platform walkthrough with our forecourt solutions team. We will configure a custom pricing model tailored to your exact station footprint.

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